The Platform

Petranova Commodities
B.V., Netherlands

Two Category-Defining Brands. One Consumer Platform, Built From the EU.

Petranova Commodities B.V. is the group's dedicated consumer brands platform, headquartered in the Netherlands and manufacturing across the European Union. Where Petra International trades commodities at scale, Petranova builds and owns consumer-facing brands from formulation through to global distribution.

The portfolio currently spans two categories built on the same conviction: that genuine science and craftsmanship — not compromise — should define the products people put into their bodies and give to the animals they love.

Netherlands HQ EU Manufacturing Global Distribution
Dr. Kunwar Pal Singh
StallionX — Energy Drinks Furly Pet — Pet Food
Petranova Commodities B.V.

StallionX

Zero Sugar. No Compromise.

The idea

Most sugar-free energy drinks taste like a compromise. Consumers accept the thin body and the metallic finish as the price of cutting sugar, and the category has largely stopped trying to solve it. StallionX starts from the opposite position: if the taste is right, sugar-free stops being a sacrifice and becomes the obvious choice.

What StallionX IS

StallionX is a premium sugar-free energy drink produced in the European Union by Petranova Commodities B.V. Four distinct flavours, zero sugar, full-strength energy — built for people who want the performance without the sugar load.

The name carries its own meaning. A stallion is strength under control, not raw force. The X is the edge — the extra factor that separates a StallionX drinker from the crowd.

StallionX lifestyle
StallionX energy drink
Premium Sugar-Free Energy Spain & Poland Production Halal Certified (MENA)
PRODUCED IN SPAIN AND POLAND

Production is split across two EU sites, which is a deliberate structural advantage rather than a convenience. Poland serves Central, Eastern and Northern Europe. Spain serves Iberia, France and Italy, and — critically — the short sea routes into North Africa and onward to the Gulf. Neither site is a single point of failure, capacity can scale across both before any new investment, and "Produced in the EU" carries real weight as a quality signal in every target market.

WHO IT IS FOR

Adults aged 18 to 35 — students, young professionals, gym and fitness communities, gamers, shift workers and drivers. The brand skews male at launch but is formulated and packaged to stay open to the growing female share of the sugar-free segment. Sugar-free energy also performs strongly as a spirit mixer, opening a meaningful on-trade opportunity across Europe.

THE BRAND IN MARKET

The identity is confident and direct — a matte black base with flavour-coded accents and a stallion mark strong enough to stand alone as an icon. Activation runs where the audience already is: esports and gaming, gym and fitness partnerships, motorsport, and campus programmes across Europe; football and padel across the Gulf. Because the entire proposition rests on taste, physical sampling is the single most important tool the brand has — one can in the hand does more than any amount of advertising.

Blended by Master Blenders

StallionX flavours are developed by world-class master blenders — a discipline usually reserved for fine spirits, applied to the energy category. Each recipe carries a layered architecture: a bright top note, a full mid-palate, and a clean finish with none of the lingering aftertaste that defines the sugar-free segment. Every batch is signed off against a master reference profile, so a can in Dubai tastes exactly like a can in Warsaw.

The Four Flavours
FlavourCharacterPositioning
Original The signature blend — deep, rounded, with a crisp dry finish Anchors the range and carries the brand identity
Citrus Thunder Sharp lemon, lime and grapefruit — bright, acidic, refreshing Drives trial and repeat in fitness and daytime occasions
Wild Berry Blackcurrant, raspberry and blueberry — fuller and softer The broadest crossover appeal across demographics
Tropical Mango Ripe mango with a passionfruit lift The strategic flavour for MENA, and later South Asia
MARKETS

Europe and the MENA region lead the rollout. The sugar-free proposition is particularly strong across the Gulf, where excise duty on sugar-sweetened beverages and regional health campaigns have already moved consumers decisively toward zero-sugar options. North America and South Asia follow as the brand establishes scale.

  • Europe — Poland, Spain, Germany, Netherlands, UK
  • MENA — UAE, Saudi Arabia, Qatar, Kuwait, Oman, Egypt, Morocco
  • South Asia — India, Pakistan, Bangladesh, Sri Lanka
  • North America — later-stage, via distribution/co-packing
StallionX at a Glance
OwnerPetranova Commodities B.V., Netherlands
CategoryPremium sugar-free energy drink
FlavoursOriginal · Citrus Thunder · Wild Berry · Tropical Mango
ProductionSpain and Poland — dual-site EU manufacturing
Launch MarketsEurope and the MENA region
ExpansionNorth America and South Asia
PropositionZero sugar, full flavour, blended by world-class master blenders
Livora Globe · Petranova Portfolio

Furly Pet

Breed-Wise Nutrition. Scientifically Crafted. Globally Delivered.

"Breed-Wise Nutrition, Scientifically Crafted."

The idea

Almost all pet food is made for "dogs" and "cats" as though each were a single category. They are not. A Great Dane puppy needs carefully controlled calcium-to-phosphorus ratios to protect developing joints. A Persian cat needs elevated omega fatty acids for coat condition and hairball control. A Bulldog is predisposed to obesity and requires calorie-controlled, easily digestible food. A Dalmatian has a purine metabolism that demands low-purine protein sources entirely.

Generic formulations cannot answer all of these at once. Furly Pet is built on a simple premise: nutrition should follow biology — breed by breed.

Furly Pet lifestyle
Furly Pet breed-specific nutrition
Breed-Specific Nutrition EU Manufacturing Veterinary-Developed
Furly Pet breed-specific nutrition
Product Range
RangeCoverageFocus
Dog Breeds Large & giant, medium, small & toy — 24 breeds at launch Joint, cardiac, digestive, coat and weight needs by breed
Cat Breeds 10 breeds incl. Persian, Maine Coon, Sphynx, Scottish Fold Hairball, urinary pH, taurine, cartilage and skin support
Formats Dry kibble, wet food and paté, functional treats Breed-shaped kibble; high-moisture cans and pouches
Life Stages Puppy / kitten, adult, senior Skeletal development, immune and neural support, geriatric care
Veterinary Range Therapeutic diets (Phase 3) Weight, urinary, renal and hepatic management by breed
Responsibility

Furly Pet is built to be a responsible brand from the first production run, not retrospectively. The facility runs on renewable energy with a carbon-neutral target for 2030, packaging moves to fully recyclable or compostable materials in year two, and production water is recycled through a closed loop. Ingredient sourcing prioritises MSC-certified fish and traceable, ethically farmed supply chains. Through the Furly Foundation, one percent of annual net revenue is committed to stray animal welfare, breed rescue organisations and veterinary care in underserved communities.

Furly Pet at a Glance
BrandFurly Pet, by Livora Globe
CategoryBreed-specific premium pet nutrition — dogs and cats
ProductionEuropean Union — Poland primary, Netherlands secondary
StandardsHACCP · ISO 22000:2018 · FEDIAF · EU Reg. 767/2009 · AAFCO
Launch MarketsEU, USA, UK, UAE
ExpansionJapan, South Korea, Australia, China, India, Latin America
MissionTo nourish every dog and cat according to their unique biological blueprint
What Furly Pet Is

Furly Pet is a breed-specific pet nutrition brand from Livora Globe. Every recipe is developed with veterinary nutritionists and tailored to the metabolic, skeletal, coat, digestive and cognitive needs of a particular dog or cat breed. Even the kibble is engineered per breed — size, shape, density and texture matched to jaw morphology and chewing mechanics.

Production sits inside the European Union, the world’s most stringent food-safety jurisdiction, giving the brand a quality credential that travels across every export market.

The Opportunity

The global pet food market exceeded USD 130 billion in 2024 and is projected to pass USD 180 billion by 2030. Within it, breed-specific and functional nutrition is the fastest-growing sub-segment, expanding at roughly 17.5% annually — close to three times the pace of the category overall. No global brand currently offers comprehensive breed-specific coverage across both dogs and cats.

Made in the EUROPEAN UNION

Manufacturing is based in Poland, with the Netherlands available for co-manufacturing and Rotterdam port access for global export. The facility operates to HACCP, ISO 22000:2018 and FEDIAF guidelines, in compliance with EU Regulation 767/2009 and AAFCO nutrient profiles for North America.

Brand Pillars
  • Science-First — vet-developed, trial-validated
  • Breed Intelligence — formulated by breed predisposition
  • Sustainability — traceable sourcing, recyclable packaging
  • Global Access — retail, vet clinics, D2C subscription
WHERE WE ARE GOING

The European Union, United States, United Kingdom and UAE lead the launch, followed by Japan, South Korea, Australia and China, then India and Latin America. Distribution runs through specialty pet retail, a dedicated veterinary clinic channel, and the Furly Pet direct-to-consumer subscription platform with its breed-selector tool.

WHY IT MATTERS

Veterinary recommendation is increasingly decisive in pet nutrition, and pet owners are actively looking for food that reflects their animal’s specific needs rather than a generic profile. Furly Pet meets both at once — clinical credibility for the vet, and a clear, personal answer for the owner.

Explore the Wider
Business Group

Petranova Commodities sits alongside Regalia, Petra Capital, Petra International, and Crownstone — four pillars of a diversified global business group.

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